For Suppliers
Do you make or supply products for pets and the people who care for them? We'd like to hear from you.
Aino Home is a curated store. Getting a product into our selection takes more than a good price. This page explains what we look for, what we need from you, and how it works. Our standards are described in our Mission Statement and Selection Criteria and Responsibility.
What we look for
Products that make everyday life with a pet better. We ask whether a product:
- solves a real problem, simply
- suits its intended pet, use and size
- is made well, and lasts
- makes life easier for the pet owner and fits the home
- has honest claims that you can back with evidence
What we do not accept
We do not sell food, treats or supplements, medicines, flea and tick treatments, or products made from animal by-products.
Who can apply
Any manufacturer, brand, distributor or supplier can apply. We will ask who makes the product and who is responsible for it in the EU.
How it works
- Send us your product. Use our submission form. If you cannot use the form, email info@ainohome.fi with the subject "Product submission" and the information in the checklist below.
- We assess it. This takes about 5 business days. We may ask questions. Please don't read questions as a bad sign. They are part of our process.
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You get an outcome.
- PASS: ready to be considered for Aino Home.
- HOLD: potentially suitable, but we need more information, evidence or clarification.
- REJECT: does not meet the requirements or our own standards.
A hold or reject is not final. You can resubmit with new evidence or changes.
What to send
Product: name and description, intended species and use, dimensions and sizes, materials, instructions for use, warnings and limitations.
Manufacturer: name and address, country of origin, production process and quality control, and the EU responsible economic operator (the EU-based business responsible for the product's safety). Our product pages will show these details.
Claims: every claim the product makes on packaging, labels, websites and marketing. A claim like "supports joint health" is different from "treats arthritis," and a claim can change a product's regulatory status.
Evidence: what applies to your product, such as test reports and standards applied, safety information and risk assessments, certificates and declarations of conformity, labelling, ingredient or material information, and traceability. For grooming products, include ingredients and safety information. For electronics, include electrical and radio compliance.
Photos: clear images of the product and its packaging.
You don't need to make the product sound perfect, and you don't need to send everything at once. Tell us honestly what you have and what you don't. We would rather know.
What we expect from you
- Honesty: accurate information, including anything that might weaken your case.
- Responsiveness: timely answers to our questions.
- Consistency: the product we approve must stay the product our customer receives. Tell us before you change materials, construction, formulation, packaging or labelling.
- Responsibility: you take product safety, quality and truthful communication seriously.
- Fulfilment: ship within 3 business days of receiving our order (weekends and holidays don't count), with a tracking number and protective packaging.
How we use your information
Documents you send may be processed with AI tools. We remove personal details such as names and contact details first. A person reviews every result and makes the final decision. See our Artificial Intelligence Report.
We use the contact details you send us only to handle your submission. See our Privacy Policy.
Get in touch
Use our submission form, or email info@ainohome.fi with the subject "Product submission." We would like to hear from you.
We only put the Aino Home name behind products we are willing to stand behind.