Artificial Intelligence Report

In short

  • We use AI to help us do the work behind the choice. We do not use it to replace our judgement.
  • Product assessments are AI-assisted, then reviewed and decided by a person.
  • AI can be wrong. We treat its output as input to be checked, not as a fact.
  • We never use AI to make a product look better than it is.
  • We tell you when you are talking to AI, and you can always reach a person at info@ainohome.fi.
  • AI service providers do not receive customers' personal data, so it cannot be used to train AI models.

Why we use AI

The pet-product world is large, and product information is often incomplete, inconsistent or hard to compare. AI helps us read, organise and question that information faster than we could by hand. That lets us spend our time on the part that matters most: deciding what deserves a place in your home.

Where we use AI

Product assessment

AI helps us extract product information, classify products, identify the requirements that may apply, organise evidence, and flag gaps and inconsistencies. Product and supplier information is prepared for AI tools without personal details such as names and contact details.

AI does not decide what is good enough for Aino Home. Its output is not a declaration that a product complies. Every result is reviewed by the founder and managing director for logical consistency, and a person makes the final PASS, HOLD or REJECT decision. Where evidence is missing or unclear, the product goes on hold. See Selection Criteria and Responsibility for how we assess products.

Product descriptions

AI helps us draft descriptions from verified information. A person reviews every description, and we do not publish claims we cannot substantiate. Where claims conflict or cannot be verified, they are left out.

Images

AI tools may help us with background removal, cleanup, cropping, formatting and preparing images for the website.

We also use AI to create lifestyle images that show how a product might look in a home setting. These images are labelled as AI-generated. AI is never used to change a product's colour, size, material, features or condition, and product images show the product as it is.

Customer service

Our chat assistant is AI, and it will tell you so. It answers general questions about our products, sizing, and shipping and return policies. It is not given your name, contact details, address or order details, so please do not include them in the chat. For anything about your own order, or anything that needs a person, the chat will lead you to a form where you can leave a ticket, and a human agent will contact you within 5 business days. It does not give veterinary, medical or legal advice.

Pet Fit Finder

Pet Fit Finder uses the pet measurements you enter to suggest products and sizes that are likely to fit. You do not need an account to use it. Without one, your measurements are remembered in a cookie on your device so you do not have to enter them again. It is a recommendation, not a guarantee. Fit also depends on your pet's shape, behaviour and how the product is used.

Marketing and content

AI may help with brainstorming, editing, translation and adapting content. We apply the same rule to marketing as to products: we do not make claims we cannot stand behind, and clarity matters more than persuasion.

Your information

AI tools are not given customers' personal data. We do not send your name, contact details, address, order details or account information to AI service providers, and we do not use customers' personal data to train AI models.

Information you share with us for other purposes, such as orders and support tickets, is handled as described in our Privacy Policy.

Limits and accountability

AI systems can make mistakes. They can misunderstand information, miss important context, or produce plausible but incorrect content. For that reason we:

  • review important outputs before they are used
  • check AI output against documentation and evidence
  • hold products whenever evidence is insufficient
  • correct errors when we find them

AI cannot remove responsibility from Aino Home. We are accountable for what we publish and recommend.

Keeping this up to date

AI technology and our use of it will continue to evolve. We will update this page when our use of AI changes in a meaningful way.

Questions or concerns? Contact us at info@ainohome.fi.